ASYNCHRONOUS

This course will walk students through the basics of book publicity for poetry collections, fiction, creative nonfiction, hybrid genre books, and chapbooks. We will discuss strategies for researching and building relationships with book reviewers, best practices for supporting and mentoring reviewers, creating a marketing plan for one’s book, setting up a successful book tour, creating a press kit, and forming necessary connections with reviewers and magazine editors through participation in a larger literary arts community. Students will leave the class with a packet of resources for promoting their books, as well as ideas for leveraging reviews, interviews, and features for other opportunities in their career, such as post-publication book awards and speaking engagements.